Digital Offers are an essential component in commerce on-line, sharing characteristics of Digital Marketing and of traditional incentives such as Loyalty and Coupons. A Task Force associated with the Web Payments Interest Group has been examining some scenarios to determine opportunities to make it easier and more secure for all actors in the ecosystem to manage, distribute, use, and settle digital offers.
On November 4, the first meeting of the Digital Offers Community Group was held to begin work on identifying standardization opportunities for W3C. The Community Group, being chaired by Linda Toth of Conexxus, includes members of the web development community, as well as merchant groups and coupon industry professionals. The Community Group is evaluating problem statements and use cases, including a set of initial discussion topics.
Please consider joining the Community Group; more information is available in the draft charter as well.